community driven. nurse led.
for the journey nobody planned.
fertility clinics exist to treat you
not to support you between appointments
Your care team is skilled. Your doctor knows the protocols. But between appointments, there is a gap that no one fills. Questions pile up. Test results arrive with no one to walk you through them. You turn to Google, fall down Reddit threads, and come out more confused and more afraid than when you started.
The fertility space is full of information. What it is missing is guidance. The kind that comes from someone who has worked inside a fertility clinic, watched how the system operates, and also been on the other side of it themselves.
we are rooted fertility co.
We built this. Just the two of us. Two nurses, two stories, and a shared conviction that anyone navigating the fertility journey deserves better support than what currently exists.
We are not a platform or a corporate wellness brand. We are Laura and Ashlee, and we are genuinely here.
“Fertility is not a linear journey. We are here for every step, setback, and start-over.”
59%
of women feel uninformed about their own reproductive health
(Source: ASRM, 2026)
70%
of people navigating fertility care wish every healthcare experience included knowledgeable, trusted human support
(Source: Progyny, 2026)
69%
are concerned about their fertility but don't have the support or answers they need
(Source: ASRM, 2026)
Emotional burden
is the #1 reason people stop fertility treatment before achieving pregnancy
(Source: F&S, Domar et al.)
what you’ll find inside
A peer-supported space organized around your specific journey, moderated by fertility nurses. IVF. IUI. Single moms by choice. Pregnancy after loss. Whatever path you are on, you will find people who are walking it too, and nurses making sure the guidance you find there is real.
Fertility treatment means retelling your story to whoever picks up the phone. We work differently. With 1:1 support, you have one nurse who knows your history, your protocol, and where you are in the journey. No repeating yourself. Just someone consistently in your corner.
You should not have to figure out injections from a YouTube video. We offer virtual and in-home injection support from nurses who have done this hundreds of times. At your pace, with your specific medications, so you feel ready for every injection, from the first dose to the last.
this was built for you if you are:
An LGBTQ+ individual or couple navigating assisted reproduction to build your family
Someone who wants to be supported through this journey before things get hard, not after
A partner or support person trying to show up for someone you love and not knowing how
Going through IUI, medicated cycles, or just starting to explore what your options are
Preparing for or in the middle of IVF, whether it is your first cycle or your fifth
A single mom or parent by choice taking this path on your own terms
Someone who has spent hours researching and come out more overwhelmed than when you started
Someone who has felt dismissed, like a number, or like your questions did not matter to your clinic
